Discover change in trends and do something about it!
What is this? This shows number of opps created per month, and number of opps won per month.
How to use it: Take a look at this graph from time to time, to see if you see a "trend break". If you see a drastic change, analyze and do something about it. By looking at this graph monthly, you can answer questions like:
"How come we had so few / so many opportunities this month compared to last month?"
"What did we do in month X, when we got so many opportunities? What activity led to that? Should we do more of that?"