Audience views on returning to live cultural events, booking tickets now and in the
future, and missing out on events during lockdown.
With the UK population going into ‘lockdown’ on 23 March in response the Coronavirus pandemic, cultural organisations were forced to make quick decisions about cancelling performances, and whether or not to put Autumn and 2021 seasons on sale.
Data about audiences’ attitudes towards live event booking and attendance was urgently needed.
Indigo developed a survey for all UK and Ireland cultural organisations to send to their audiences. They were sent out in waves from 16 April and responses have been analysed weekly from 23 April.
Participating organisation are able to view their own results in real time, providing them with the information they need as quickly as possible. If you are from a cultural organisation and would like to take part in the survey, you can learn more and get in touch here.
About this dashboard
The responses are also aggregated into a national data set for wider sharing amongst the sector. You can explore that data set here on this dashboard.
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Indigo provides smart, sensible and practical consultancy for the cultural sector.
Whether you need to better understand your audience or improve your organisation, our rare blend of marketing and fundraising expertise can help.
We work with cultural organisations to help them learn how best to serve their audiences online.
One Further have assisted with the production of this dashboard.